persuasion of the social groups and example

In doubt, you almost certainly start to look around you


We don’t realize how powerful some unconscious things we do in our life are. One of them is our decision process. How many times we don’t know what to do when taking some kind of decision and we just start to look around us, trying to find similar examples in other people, histories, and somehow unconscious, taking examples from books and movies (be careful with what you feed your memory, but that’s another subject).

This behavior is common to all people when deciding in a non-critical thinking mode. It is a very powerful weapon in a lot of different business contexts, and is used for persuasion, negotiation, and social contexts. Let’s see some examples:

– If you hear in a commercial situation that you probably must wait to buy something, most of times is not true, it is just to give you the idea that a lot of other people is buying the product, and the probability of influencing your decision is above average. Why? You are not sure about to buy it or not, but a lot of people is buying or doing it, so it should be a good thing, you think. It cannot be the case that everybody is wrong (well, sometimes they are)

– The kids. Almost every one of them, they take decisions considering what the others have. I have a daughter, I was a kid once, and I know it by experience. The kids don’t have enough data to create a reliable decision process, they are still building it. For the adults, the trick is to put them as “kids” or “zombies” first, question their decision process and then let this “doubt” arise.

– Announcing a product some weeks ahead and saying there is a big waiting queue. A variation of the first example above.

– “The response may take some time due to the increasing number of orders made”. You can see this in TV sales shows, some internet e-commerce web sites, etc… You will really feel confident about buying the product, after all, everybody is buying it!

– If you are an outsourcing company, you can try to explore this persuasion trick by “dropping” the idea to a customer in doubt about some expensive specialized resources that you are having a lot of requests from other customers for them. (I have observed this technique and other variants is some companies, I have worked with, with some success)

– If you are someone looking for a job, you can use it too. Don’t look too desperate or already available, try to drop the idea of other companies interested in you, but let the door open saying something that you value in the company you are trying to work with. (I know, it is not so simple, but it is a tool to use)

There is a lot to explore about this little persuasion trick, but my intention was just to let you a tool hoping you can avoid “bad decisions” and hoping too you can use it in your business. Hope it helps you!

Social Networks

Do you care about your professional image online?

The Big Brother is WE

You cannot ignore the importance of your presence online. If you are someone trying to find a job, you must be prepared to be “investigated” online even before you arrive for an interview. (I did this as a Team Leader, when I had to analyze someone new to my team, it was a curiosity I had to know who the person was before meeting her/him in real).

The social networking sites have different expected behavior profiles, and so, show different aspects of your life, wills, likes, etc., even the “lie”ones!



When someone tries to find you on Facebook, will expect to find private stuff, political preferences, holiday places, friends you have, photos of your personal life, family and friends’ conversations, everything about your private and social life. So, that person will infer some kind of “private” personality about you after observing your Facebook history.


Everytime I look at a LinkedIn Profile I am trying to know more about the professional details of someone. I don’t expect to find private details that not improve the professional reputation of that the person. You can write whatever you want, but your potential customers, companies and bosses are all there!


It’s a Social Network that can be used like Facebook or in a more professional way. You have control of circles of connections, so you can choose who is friend or just a professional connection, so you can choose what kind of information you want to expose in a private or professional way. I think Google will use the information in his network and relate them with searches, so… be careful.


Well, it’s about video! You can show your jokes, parties, games, music, covers, etc., you can use it in a more professional way, and create video presentations like a Visual CV where you present yourself, a training session, or great tutorials to improve your professional status online, and share in LinkedIn or your own website!


I see Twitter as a way to ping to a group of persons saying ‘I am social alive and I want you to know about it’. You can use it to say that you are following an important subject in the internet related or not with your job or professional interests. Or you can use it to share messages with your friends, starting gossips, etc. You can use it to organize great discussions around a subject, there are several Twitter Chats you can participate in the internet!


An image its more important than 1000 words! Be careful with the image you want to pass about yourself when you choose an image.


Digital photos are each day with more realistic features and lots of Megapixels, but then you take a big modern photo and transform it in an old photo and post it in the Instagram. Very popular, be careful with the message and the people!


Final thoughts

There are a lot of social networking sites, and in the future probably a lot more. The Big Brother are US everywhere, The most important thing and advice I can give you is:

Just share online only what you think anyone can know, anything you post more than this, you will probably regret in the future! 

Which social network you elect as the most important to your life/business?

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Effort, control and stress in your projects!


In all projects there is stress. It is up to each of us, control it and reduce it. There are people who only know how to work under stress, and that, damages his/her health, it is scientific and is well known. What to do to reduce stress? This question answers itself with two questions: What level of enlightenment have you about the project you’re involved in? And as a consequence, how much do you think you can “control” the future?

The stress comes from the lack of control of the future, and this happens for 2 reasons: The first is lack of project planning in a clear way for all team members, along with the confidence of the leader who will not “persecute his team developing members” if they cant comply with the impossible tasks times! A well developed project plan, along with a risk plan is a relief for all stakeholders of the project. I think just reading this gives psychological relief and reduces stress!

The second reason is the balance between control and energy expended for such control. A few years ago someone showed me the following drawing:


In this picture, the circle in the center indicates what we control, and the energy we spend on that control. When we move away from the center (things which aren’t in our control, such as other people decisions and acts), the less control we have and we can only hope for influence, that will vanishes the more we move away from the center.

In the center we spent little energy to control things, like our decisions, but when we try to influence, or moving away from the center, we must spend much more energy, like trying to convince others for some decision or trying to control other’s things. If we try to influence things that are very far away from the center we have to spend a huge quantity of energy, raising our stress and causing damage to our health (body and mind).

small_394435153So if you are a project manager, and you really want to manage healthy your team so you can have a very successful project in every way, learn to manage well your energy and of your team, it will give you in a long run a successful personal, professional and social life. Let me say to you some Christian advice “love thy neighbor as thyself”.

If you are one of the team developers, you are not obliged to accept whatever the project manager gives to you, if there’s one thing I’ve learned is: it is harder to say “no”, and is easier to say “yes”, but it is the “no” that define your life. Do not be confrontational, present alternatives, discuss your point of view, if the project manager don’t accept it and the right its on your side, well probably the company is not for you!

This way of seeing things applies to all our life.


photo credit: via photopin cc