Social Networks

Do you care about your professional image online?

The Big Brother is WE

You cannot ignore the importance of your presence online. If you are someone trying to find a job, you must be prepared to be “investigated” online even before you arrive for an interview. (I did this as a Team Leader, when I had to analyze someone new to my team, it was a curiosity I had to know who the person was before meeting her/him in real).

The social networking sites have different expected behavior profiles, and so, show different aspects of your life, wills, likes, etc., even the “lie”ones!



When someone tries to find you on Facebook, will expect to find private stuff, political preferences, holiday places, friends you have, photos of your personal life, family and friends’ conversations, everything about your private and social life. So, that person will infer some kind of “private” personality about you after observing your Facebook history.


Everytime I look at a LinkedIn Profile I am trying to know more about the professional details of someone. I don’t expect to find private details that not improve the professional reputation of that the person. You can write whatever you want, but your potential customers, companies and bosses are all there!


It’s a Social Network that can be used like Facebook or in a more professional way. You have control of circles of connections, so you can choose who is friend or just a professional connection, so you can choose what kind of information you want to expose in a private or professional way. I think Google will use the information in his network and relate them with searches, so… be careful.


Well, it’s about video! You can show your jokes, parties, games, music, covers, etc., you can use it in a more professional way, and create video presentations like a Visual CV where you present yourself, a training session, or great tutorials to improve your professional status online, and share in LinkedIn or your own website!


I see Twitter as a way to ping to a group of persons saying ‘I am social alive and I want you to know about it’. You can use it to say that you are following an important subject in the internet related or not with your job or professional interests. Or you can use it to share messages with your friends, starting gossips, etc. You can use it to organize great discussions around a subject, there are several Twitter Chats you can participate in the internet!


An image its more important than 1000 words! Be careful with the image you want to pass about yourself when you choose an image.


Digital photos are each day with more realistic features and lots of Megapixels, but then you take a big modern photo and transform it in an old photo and post it in the Instagram. Very popular, be careful with the message and the people!


Final thoughts

There are a lot of social networking sites, and in the future probably a lot more. The Big Brother are US everywhere, The most important thing and advice I can give you is:

Just share online only what you think anyone can know, anything you post more than this, you will probably regret in the future! 

Which social network you elect as the most important to your life/business?

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