Video about Science Of Persuasion


If you are a team leader, project manager, negotiator you must understand how to apply these principles. This theory could be applied to any area, but in the world wide IT management it’s a must, for instance if you are a  developer and  you are overloaded and need to persuade a project manager or business manager, or even someone needing for a promotion, making a presentation… well, if you need a YES to something, learn these skills, learn to apply them to your situation and the probability of your success will increase too! Be wise!


Animation describing the Universal Principles of Persuasion based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University.

So you think you are a Senior…


– A senior takes the responsibility to find the best technical solution.

– A senior knows the juniors of his team, their limitations and their strengths.

– A senior is proactive.

– A senior knows the business impact of his technical decisions.

– A senior knows that the best solution is not always possible, and knows how to make trade-offs.

– A senior knows that bugs will occur, regardless of his programming skills or of their juniors.

– A senior understands that what matters is the customer expectation, not the quality of the algorithms.

– A senior knows that the success of the project is related to the expectation of the customer and not only according to specification.

– A senior is multilingual, speaking several languages: commercial, technical, professional, end user, other.

– A senior knows when to apply the appropriate language.

– A senior is almost a project manager.

– A senior is almost an architect.

– A senior is almost a sales person.

– A senior is paid to be guilty.

– A senior knows that his job is a transition from juniors to an architect, or commercial, or project manager, or business developer, or manager, or whatever.

– A senior knows that his position its the starting point of the “the rest of his professional life.”

– A senior, sometimes, would like to return to his junior times.

– A senior is a leader.

– A senior must have a balance between hard and soft-skills.

– A senior is always learning.

– The responsibility of a senior is to be responsible for everything!